Maui Moisture Review | Maui Shampoo And Conditioner, And More

Maui Moisture Review of 2024 | Maui Shampoo And Conditioner, And More

About Maui Moisture

Maui Moisture is a well-known brand for its hair care products. The company concentrates on producing solutions that are inspired by components found on Hawaii’s tropical islands in order to thoroughly nourish curly and wavy locks.

Maui Moisture has amassed a 106k Instagram following and has been featured in Forbes, Bustle, Refinery29, and Good Housekeeping, among other publications.

Is this brand deserving of its high tide status or are they in murky waters at best? She Finds named this brand the Best New Beauty Award Winner in 2020. Is this brand deserving of its high tide status or are they in murky waters at best?

Continue reading this Maui Moisture review to learn more about the company, its products, customer reviews, promos, and more to see if their hair and body care are worth the money.

Overview of Maui Moisture Review

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Maui Moisture was founded in 1987 by Todd Christopher with the goal of catering to persons with “curly end demands.”

The company was formally merged with well-known companies like FX Styling and Proganix to form a conglomerate. Christopher didn’t decide to sell his complete haircare line to Johnson & Johnson until 2016.

Maui Moisture’s current focus is on developing products that are devoid of parabens, silicones, and other harsh chemicals. They create formulae to target diverse problems and demands, believing that not all curly hair types are the same.

Throughout its marketing campaigns and items, the brand glamorizes the bright Hawaiian beach life, giving it a distinct vibe. Their main office is now in New Brunswick, New Jersey.

Let’s go through some of the company’s pros and cons before we get into our Maui Moisture review:

Maui Moisture Pros and Cons

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  • A variety of Maui hair products to choose from, with all products being marketed for those with waves, curls, and coils
  • The brand offers a curl guide on their website to help customers find the right products for them
  • All of their formulas are vegan and free of parabens, silicones, and sulfated surfactants
  • Reasonable prices
  • Positive customer reviews


  • Not suited for straight hair
  • Products are only available for purchase through associated retailers

We enviously look at those of you who have those gorgeous, bouncing locks. You’ve got a lot of volumes and a lot of movement going on. Maui Moisture offers a wide range of solutions for each hair type to keep those waves and coils looking their best.

Shampoos, conditioners, masks, stylers, and treatments are all available. Customers can also shop for products based on their hair concerns or benefits.

Aside from that, the firm also sells body care items. To help get things started, our Maui Moisture review will go through a few of their best-selling products.

Maui Shampoo And Conditioner And More

A nice shower is in order to help rid your hair of debris and grease, whether you’ve been surfing those big waves or just spent a day traveling through the city.

The brand’s website includes a good choice of shampoos and treatments organized by hair type, including waves, curls, and coils. We’ll look at a number of Maui Moisture’s most popular formulae in this Maui Moisture review.

Maui Moisture Heal & Hydrate + Shea Butter Shampoo Review

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Wispy beach waves will always be fashionable, but achieving those flowing hair can be difficult. I’m sure you understand what I’m talking about. Those parched by salty seas dry and crispy ends aren’t always going to cut it.

The Heal & Hydrate + Shea Butter Shampoo is meant to mend split ends and quench those brittle strands, acting as a tall drink of water for your dry tresses.

This cleanser works to deeply repair damaged hair with a rich blend of aloe vera juice, whipped shea butter, macadamia oil, and pure coconut water. This shampoo costs $7 for a 13 oz container and gives you that sunkissed sheen.

Maui Moisture Nourish & Moisture + Coconut Milk Shampoo Review

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It’s similar to a pina colada, but for your tresses. To hydrate damaged strands, the Nourish & Moisture + Coconut Milk Shampoo offers a delicious mix of sheer guava oil, mango butter, and this famous tropical fruit.

Because of its light texture, this product can be applied without worry of the build-up to achieve that stunning, beach-ready sheen. This shampoo is all you need to give your hair some TLC for about $7. One container yields 13 fl oz of product.

Maui Moisture Curl Quench + Coconut Oil Shampoo Review

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One of the most adaptable fruits ever used is coconut. It’s commonly found in foods, beverages, cosmetics, and even kitchenware. This versatile fruit is a fan favorite for a variety of reasons.

The Curl Quench + Coconut Oil Shampoo, for example, makes the most of this tropical treat by utilizing its moisturizing benefits. You may say hello to sun-kissed smooth curls with the help of papaya butter and plumeria extract.

This treatment is especially creamy to help detangle and defrizz those untidy curls. It also promotes softness, shine, and bounce while defining your curls. This tropical shampoo is only $7 and will give you a model-ready ‘do without any effort or upkeep.

Maui Moisture Color Protection + Sea Minerals Shampoo Review

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A mermaid’s best-kept hair secret is the Color Protection + Sea Minerals Shampoo. This mix is loaded with a sea of nutrients, including algae and sea kelp, to give ultra-hydration.

Perhaps Ariel used this to preserve her crimson tresses from fading while swimming in the sea.

This cleanser is vegan and gluten-free, and it’s free of harmful chemicals like parabens and SLS. The Color Protection + Sea Minerals Shampoo, which comes in a 13 fl oz package, costs $7 for those who want to rock that siren-like gloss.

Maui Moisture Lightweight Hydration + Hibiscus Water Shampoo Review 

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On a particularly steamy day, imagine biting into a large, refreshing slice of freshly cut fruit. This is exactly how we would define the Lightweight Hydration + Hibiscus Water Shampoo’s effect on your hair.

This mixture reinvigorates dull-looking hair with a blend of lush passionfruit and delicious watermelon to achieve that paradise-like quality.

This shower necessity is designed to reveal those delicate, silky, and weightless strands hidden behind easily weighted-down hair. This $7 light and fruity shampoo with 13 fl oz are just what you need to get those vivacious locks back.

Maui Moisture Fortifying + Hemp Seed Oil Shampoo Review 

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Hemp products remain one of the most popular items on the market. Customers are gradually becoming aware of all the benefits that this specific plant has to offer, from foods to oils.

This is also true of the Fortifying + Hemp Seed Oil Shampoo. This anti-breakage cleanser contains cocoa butter and hemp seed oil to help keep locks strong and smooth.

This Maui hair care formula, which is enhanced with aloe vera, is essentially created as a start over’ button for people who have overtreated and styled their tresses. For approximately $8, the Fortifying + Hemp Seed Oil Shampoo measures 13 fl oz and can transform the way you treat your locks.

Maui Moisture Heal & Hydrate + Shea Butter Conditioner Review 

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Conditioners are the ‘frosting’ on top of shampoos, which are termed the ‘cake’ of hair care formulae. What we’re attempting to express is that they complement each other perfectly. You can choose to utilize only one, but your hair will suffer as a result.

The Heal & Hydrate + Shea Butter Conditioner is a creamy whipped mix that works in tandem with the Heal & Hydrate + Shea Butter Shampoo to help complete your shower regimen.

This Maui conditioner goes to town on quenching somber hair with a sophisticated blend of shea butter, coconut, and macadamia oil. This strong 13 fl oz hair care product can help you get there for $7 if you’re on the path to health, strength, and shine.

Maui Moisture Heal & Hydrate + Shea Butter Hair Mask Review

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It’s not too late to bring those frail roots and ends back to life. The Heal & Hydrate + Shea Butter Hair Mask is a leave-in treatment that hydrates and nourishes dry hair.

This emergency go-to is whipped to be extra creamy and filled with coconut and macadamia oils to restore your tresses back to looking healthy.

To help with the dryness, use this Maui Moisture hair mask to dampen hair. This energizing treatment, which should be left on for around 5 minutes and costs $7, would go great with any nighttime facial. The overall weight of one piece is roughly 12 oz.

Maui Moisture Extra Hydrating + Shea Butter Body Wash Review

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The Particularly Hydrating + Shea Butter Body Wash is meant to be extra luxurious with its creamy texture to complement your Maui shampoo and conditioner.

This cleanser is formulated with a hydrating blend of coconut water, aloe vera, and macadamia oils to quench, soften, and revitalize the skin. It’s an excellent product for achieving that beach body glow.

This Maui body wash has a medium moisture level and is made entirely of vegan ingredients. The 19.5 fl oz Extra Hydrating + Shea Butter Body Wash costs $7 at checkout and keeps you supple and smelling like a tropical oasis.

What Do Customers Have to Say About Maui Moisture?

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Is Maui Moisture a reputable hair care brand? Let’s have a peek at what people are saying about the brand on the internet.

This Maui Moisture review believes the company is solid, based on hundreds of good customer feedback seen online. Most of their best-selling products have hundreds of positive ratings on their corporate website.

For example, the Heal & Hydrate + Shea Butter Shampoo has received over 401 reviews and a 5-star rating. This product was said to assist in defrizzing wild textures while softening the hair by buyers.

“I am completely enamored with this product. My hair is incredibly hydrated. And I believe it is aiding in the hydration of my hair. My hair appears to be less frizzy than usual. One reviewer said of the Heal & Hydrate + Shea Butter Shampoo, “I adore the smell and I absolutely recommend it to everyone.”

Maui Moisture’s other products have also garnered positive feedback on the company’s website:

  • Curl Quench + Coconut Oil Shampoo: 5/5 stars out of nearly 350 reviews
  • Lightweight Hydration + Hibiscus Water Shampoo: 5/5 stars out of close to 300 reviews
  • Heal & Hydrate + Shea Butter Hair Mask: 5/5 stars out of over 550 reviews
  • Lightweight Hydration + Hibiscus Water Conditioner: 5/5 stars out of nearly 200 reviews

These ratings appear to be almost too good to be true. What are the opinions of outside sources on the brand’s products?

Maui Moisture continues to receive praise from internet retailers such as Ulta Beauty. There are approximately 1,800 testimonials on the Heal & Hydrate + Shea Butter Hair Mask product page, with an average rating of 4.4/5 stars.

Customers have said that this treatment enabled them to rejuvenate their thinning hair. The creator of the blog All Wavy Hair notes that their Hibiscus Water Shampoo and Conditioner range has a pleasant aroma and is reasonably priced.

“I’m looking forward to using this line more… According to All Wavy, “I think this is a nice economical alternative to try for summer.”

Complaints regarding Maui Moisture products are in the minority, with the majority praising them for their effective and enjoyable hair care.

Is Maui Moisture Worth It?

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This Maui Moisture review advises you to check out this brand because of its low costs and usage of natural components. Because they solely cater to specific hair types, the brand appears to be more focused on creating products that work for those with waves, curls, and coils.

When compared to other competing companies, which attempt to design formulations that are suitable for all styles, this is a significant advantage. As a result, it provides the impression that Maui Moisture is an expert in their field.

The fact that their haircare range is reasonably priced is also a plus. Most Maui products are around $10, despite their marketing to be opulent and for those beach-ready jet setters.

Overall, Maui Moisture is worth checking into if you’re seeking something affordable that can offer the results you want.


What company owns Maui Moisture? 

The parent firm of Maui Moisture, according to this Maui Moisture review, is Johnson & Johnson. Todd Christopher is the creator and original proprietor of Maui Moisture.

Is Maui Moisture toxic? 

Maui Moisture, according to their website, does not contain harsh ingredients like silicones or SLS. There are a few Reddit threads and blogs, though, that refute this allegation.

Is Maui Moisture truly organic?

Maui hair care products are inspired by the natural elements of Hawaii’s tropical islands, according to their ‘about us page.

Is Maui Moisture pH balanced?

Maui Moisture shampoos and conditioners are pH balanced, according to this Maui Moisture review.

Is Maui Moisture free of protein?

There are no conclusive answers as to whether or not their products are free of protein. For more information, we recommend looking at the components list in each item’s description.

Does Maui Moisture have formaldehyde? 

According to a few internet blog entries, formaldehyde is present in some of the brand’s products.

Is Maui Moisture good for dry hair? 

Yes. Some of the products are meant to nourish dehydrated hair, according to the majority of buyers online.

Is Maui Moisture good for 4C hair?

A few customers have mentioned that a small number of Maui Moisture products are suitable for 4C hair. Curl Quench + Coconut Oil Conditioner is included in this.

Is Maui Moisture suitable for curly or wavy hair?

Yes. Maui Moisture has products for all hair types, including wavy, curly, and coily.

What is the shipping policy of Maui Moisture?

Because Maui Moisture items can only be purchased through affiliated shops, you’ll need to check their specific shipping rules for additional details.

What is the return policy for Maui Moisture?

Each shop will have its own return policy, just as they do with delivery.

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