Il Makiage Foundation Review

Il Makiage Foundation Review 2024

About Il Makiage

The need for online purchasing has never been greater, but getting the proper foundation shade might feel like a game of Russian roulette. Il Makiage is a startup that promises to make online foundation purchases simple and painless.

As a tech-driven company, they make online foundation purchasing as simple as possible with their PowerMatch algorithm, which was created to assist you to pick the ideal shade from their 50 possibilities. All you have to do is take the Il Makiage foundation match quiz, which takes about 90 seconds.

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The brand also offers a vast range of eye, lip, and other face items in addition to their iconic foundation. They also have influencer collections, such as the Il Makiage Carli Bybel line, which allows you to buy beauty packages inspired by various looks.

Il Makiage is a well-known makeup business with a large consumer base, with 874k Instagram followers and features in Cosmopolitan, Vogue, Glamour, and many other publications.

If you’re still undecided about whether or not this cosmetic brand is right for you, fear not: this Il Makiage foundation review will walk you through the brand’s best-selling products, user reviews, FAQs, and much more.

Il Makiage Overview

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Il Makiage has evolved significantly since its inception in 1972 by cosmetics artist Ilana Harvard. Il Makiage relaunched in the United States in 2018 with a new focus: focusing on the ideal consumer online shopping experience in order to increase online sales.

The brand effectively overcame internet shopping’s largest problem when buying makeup: choosing the proper foundation shade, according to their exclusive Il Makiage PowerMatch algorithm.

Now, the company sells in the United Kingdom, Germany, Canada, and Australia, with ambitions to expand further in the future.

Before we get into all of the juicy facts about the brand, let’s have a look at the benefits and downsides of the Il Makiage foundation:


  • Offers a dizzying array of beauty products for the face, lips, eyes, and brows, among other things.
  • Their exclusive PowerMatch technology is designed to assist you in determining the right foundation shade for you.
  • The Il Makiage questionnaire can help you find the right foundation hue for your skin tone.
  • The brand is well-known, well-respected, and has a sizable customer base.
  • All US orders receive free shipping via USPS.


  • When compared to other brands, the pricing is higher.

Il Makiage Face Products Review

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Il Makiage Face Products

The cosmetic brand is best known for its foundations, such as the Il Makiage Foundation BFF, but they also provide a wide range of gorgeous face products.

We’ll concentrate on their four most popular titles so you can get a sense of what they’re all about.

Il Makiage Woke Up Like This Foundation Review 

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Il Makiage Woke Up Like This Foundation

It’s Monday morning, and you’ve already pressed the snooze button five times. While we may not be feeling glamorous or motivated, we can certainly dress the part. The Woke Up Like This Foundation maintains skin’s evenness even on the craziest of days.

After taking the brand’s quiz, you can simply find your match in a 30 mL bottle with 50 Il Makiage colors to pick from.

It is more expensive than other foundations, at $44, but the promise of a perfect match is included in the final price and is too enticing to pass up.

Remember to use a primer or setting spray with your foundation if you want to wear it for a long time. The light texture feels good on the skin, but it won’t stay as long without a little aid.

Il Makiage F*ck I’m Flawless Multi-Use Perfecting Concealer Review 

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Il Makiage F*ck I’m Flawless Multi-Use Perfecting Concealer

One of the mottos of this Il Makiage foundation review is “fake it ’til you make it.” We occasionally need a reminder in the shape of the F*ck I’m Flawless Multi-Use Perfecting Concealer to remind us that we’re still badass even when we’re not feeling our best.

Il Makiage concealer is a lightweight, long-wearing concealer that can effectively conceal dark circles, imperfections, dark spots, and hyperpigmentation. Despite the fact that this foundation contains fewer hues than the Woke Up Like This Foundation, there are still 30 to pick from!

A 7mL tube of this powerful concealer can be purchased for about $28. Even better, this lotion is oil-free, paraben-free, and phthalate-free, with moisturizing and moisturizing ingredients included.

Il Marriage Concealer Palette Review

Il Makiage Foundation Review
Il Marriage Concealer Palette

What if you could locate a product that fulfilled all of your needs? The Concealer Palette is a one-stop-shop concealer and palette that mixes with a wide spectrum of skin tones and conceals blemishes in a velvety cream.

Each palette has 20 colors as well as three color correctors to help you get the perfect tone. Il Makiage claims that this product comes in three shades (light, medium, and dark) to cover all skin tones.

This item is only slightly more expensive than the foundation at $48, but it has more hues and can be used more frequently to justify the higher price.

The waterproof, sweat-resistant, crease-free, natural matte finish of the Il Makiage Concealer Palette made this Il Makiage foundation review delighted.

Il Makiage Transparent Loose Powder Review 

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Il Makiage Transparent Loose Powder

Are you worried that your makeup won’t last? Il Makiage Transparent Loose Powder is a good option. This product has an anti-sheen finish that keeps your makeup looking flawless while minimizing imperfections.

Although the powder is only available in one shade, when used over makeup, it adjusts to all skin tones.

Because its components have sebum-absorbing capabilities, it’s especially good for oily skin. For $33, you can get 11g of product and let your makeup do its thing without having to worry about spreading.

Il Makiage Makeup Review

Il Makiage not only has items for preparing your makeup base, but also for completing your looks with eye, lip, and brow products.

This Il Makiage foundation review will tell you about all of the glitz and glam favorites among customers.

Il Makiage Glitter Eyeliner Review 

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Il Makiage Glitter Eyeliner

Il Makiage Glitter Eyeliner will make your eyes pop. This product, which comes in nine distinct hues, is perfect for folks who have no concept of what modest means. Choose your gorgeous poison and apply it with ease with this simple pencil.

Unlike many other pencil eyeliners, this one contains jojoba seed oil and Vitamin E to help your eyelids seem younger. For about $21, you can look amazing.

Il Makiage Lip Slip Review

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Il Makiage Lip Slip

Il Makiage Lip Slip is a popular lipstick that comes in 84 colors and three finishes. You can select between a pure matte, a creamy silky satin, or light and shiny sheer finish. When it comes to this product, variety is the name of the game.

The lipstick is non-drying and never sticky, thanks to its ingredients of sunflower oil, olive oil, and jojoba seed extract.

The Lip Slip is not only cruelty-free, but it is also handcrafted in sunny Italy. For $20, you may have one of these beautiful lipsticks.

Il Makiage Color Master Lip Palette Review 

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Il Makiage Color Master Lip Palette

The Il Makiage Color Master Lip Palette is the following product in this Il Makiage foundation review. Customers who can’t decide on a single lip color will love this product. 5 satiny matte finishes and 1 light, translucent moisturizing tint are included in each palette.

There are six eye-catching designs to pick from, each of which costs $39. You can tell these lip palettes are serious when they have titles like “striptease,” “violet affair,” and “chocolate addiction.”

Il Makiage South Star (Trio Set) Review 

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Il Makiage South Star (Trio Set)

Finally, the South Star (Trio Set) is the star of the Il Makiage Carli Bybel collection, featuring the namesake’s favorite makeup colors.

A face-shaping palette, libra lip color, and luna lip liner are included in this package. You can have a light, medium, or deep palette, but all of them come with nude matte lipstick and nude waterproof lip liner.

While this bundle appears to be more pricey at $79, it contains three full-size products. In addition, the South Star (Trio Set) is presently on sale for $93, down from $93.

Il Makiage Shade & Blend Eyeshadow Brush Review

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Il Makiage Shade & Blend Eyeshadow Brush

Il Makiage also sells brushes and applicators in addition to makeup. The Shade & Blend Eyeshadow Brush has a flat dome-shaped brush head on one side and an oval brush head on the other. Both parties collaborate to achieve the best pigment application and mixing results.

The Shade & Blend Eyeshadow Brush is $22 and is made of 100 percent cruelty-free synthetic bristles.

Is Il Makiage clean makeup?

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According to this Il Makiage foundation review, the brand offers products that are free of animal testing and parabens. Most Il Makiage products, including the foundation, are also vegan.

Vitamin E and hyaluronic acid are also included in the foundation to help moisturize and plump your skin. The foundation may need to oxidize for five minutes before matching your skin tone, even though the components are clean.

Is Il Makiage hypoallergenic?

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Unfortunately, the brand does not offer hypoallergenic items, and not all of their gluten-free items are available.

On the plus side, you may get a complete list of Il Makiage’s gluten-free items by contacting them.

Is Il Makiage acne-friendly?

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The Il Makiage foundation’s lightweight and buffable texture is suitable for all skin types, including acne and spots. Because the foundation contains hyaluronic acid, it will keep your skin hydrated throughout the day.

This Il Makiage foundation review discovered that the brand is not mentioned in any acne-safe foundation guides. Their cosmetics lack acne-fighting chemicals like salicylic acid, and all foundations and makeup, in general, clog pores.

Il Makiage isn’t for acne-prone skin; instead, they focus on finding the right hue for you.

What Do Customers Think of Il Makiage?

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Hundreds of thousands of reviews have been written about the Il Makiage Foundation. Il Makiage has a significant following of loyal clients, as evidenced by its massive Instagram following.

Despite the high level of acclaim, some clients are dissatisfied. This Il Makiage Foundation review will offer you the lowdown on both the positive and negative aspects of the product.

In 2024, Cosmopolitan’s Roberta Shroeder reviewed Il Makiage and found that, despite her initial mistrust, she ended up appreciating the product.

“The coverage is really substantial, but it does not feel like a heavy-duty foundation at all: in fact, I forget I’m wearing it during the day,” she remarked. Even though the texture is a touch more matte than I want, it doesn’t feel dry or cakey after a full day of usage.”

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The Editorial List’s Gabriela Garcia agrees. She discovered a perfect match and full coverage, writing: For the first few hours, my skin looked quite fabulous under various lighting conditions—indoor lights, natural sunlight, and the bright lights of my bathroom vanity.

The author continues, “I think this foundation would work great for short-term events, like a photo shoot or after-dinner cocktails with friends: I think this foundation would work great for short-term events, like a picture shoot or after-dinner drinks with friends.”

Professionals appear to be mainly pleased, but what do regular customers think? On the company’s website, the brand’s items are generally well-received:

  • Out of approximately 345k ratings, Woke Up Like This Foundation received 4.5/5 stars.
  • F*ck I’m Flawless has a rating of 4.5/5 stars based on over 136k reviews.
  • 4.4/5 stars out of 45k+ reviews for No Filter Poreless Base Smoothing Primer
  • 4.4/5 stars out of nearly 7.6k reviews for Icon High Volume & Intense Curl Mascara

Customers also discuss their concerns during the 14-day free trial. One dissatisfied customer writes on Reddit, “I checked my bank balance, and guess who charged me $68.47?” Il Makiage (Il Makiage) is a Japanese word that I’m enraged by. This has happened to dozens of other people, according to reviews.”

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There are several complaints about billing and customer service concerns on the internet. The Better Business Bureau alone has roughly 700 complaints against the company, earning it a D rating.

Is Il Makiage a good show? While aggregate review sites are eager to applaud particular goods for their high quality and effectiveness, the corporation as a whole appears to be falling short when it comes to customer service.

Is Il Makiage Worth It?

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Finally, if you’re buying foundation online and having trouble finding your shade, often squandering money on a guessing game, this Il Makiage foundation review discovered that the brand is worth the high price.

Even as more stores open, there are still constraints that make choosing the proper foundation shade difficult, therefore it’s worth it to invest in an Il Makiage foundation, which comes with superb matching technology and quiz.

Il Makiage, on the other hand, does not use the best ingredients. While the products are cruelty-free, they are not hypoallergenic, and the alcohol in the ingredients list may counteract the hyaluronic acid’s moisturizing properties.

All of the items are more expensive than those available elsewhere. Il Makiage may not be the greatest option if you have sensitive skin and a restricted budget. We’ve also heard that customer service has been a problem, so buying in-store could be the best option.

Il Makiage Promotions & Discounts

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When you join up for Il Makiage’s email list, you will receive a 10% discount on your first order. In the past, they’ve also offered 14-day free trials, so keep your eyes peeled!

Where can I get Il Makiage?

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Aside from, the brand’s products are available in a number of retailers. Il Makiage, for example, maybe purchased at Sephora as well as their own physical locations.

Fortunately, all Il Makiage Sephora products are identical to those available in their physical stores.


Who is the owner of Il Makiage?

Ilana Harkavy founded Il Makiage, which was reintroduced in 2018 by Oran and Shiran Holtzman-Erel, a brother and sister combo.

In June 2017, L Catterton bought a minority position in the company for $29 million, and since then, they’ve raised their investment to $44 million. Oran Holtzman is the current CEO.

Does Il Makiage have bad ingredients?

According to an Il Makiage foundation review, their Woke Up Like This Foundation contains alcohol denat, a frequent and divisive skincare ingredient.

While it has advantages as a solvent, penetration enhancer, and antibacterial solution, because it is an alcohol, it can also be quite drying. The foundation also contains perfume and scent, both of which are potentially harmful to your skin.

In general, their formulas do not contain any particularly harmful substances.

Is Il Makiage dangerous?

Although the components in Il Makiage are not harmful, they may have an adverse effect on people who have damaged or sensitive skin. Furthermore, none of their substances are hypoallergenic.

The foundations from Il Makiage are not irritant-free, thus they are not suitable for teenagers, newborns, eyelids, or lips.

Are there any parabens in Il Makiage?

The Woke Up Like An Foundation is paraben-free, according to this Il Makiage foundation review. Although the majority of their products are paraben-free, this cannot be said for their full skincare collection.

How long does Il Makiage take to arrive?

All orders in the United States receive free shipping, with first-class mailing for orders under one pound and priority mail for orders above one pound.

The brand claims that your order will be delivered in 1-3 business days and that Il Makiage will process it in 1-2 business days.

If your order is mailed to a P.O. box, it may take up to 14 business days to arrive from the date of shipment.

APO/FPO/DPO orders are delivered within 14 to 21 business days, while Alaska, Hawaii, and Puerto Rico orders may take up to 14 business days to arrive.

If you need your item right away, you can pay a flat fee of $3 for overnight delivery. Orders placed before 3:00 p.m. EST will be delivered within 1-2 business days.

P.O. boxes, APO/FPO/DPO locations, Alaska, Hawaii, and Puerto Rico do not qualify for overnight shipment.

A flat cost of $20 applies to international shipping.

Does Il Makiage pay for returns? 

Yes! If you don’t like your goods, Il Makiage offers a money-back guarantee and free returns.

You can get your free shipping label after submitting your Il Makiage returns or exchange request. You must return or exchange your merchandise within 14 days after the delivery date for Try Before You Buy orders.

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